Above you can see the current list of available models from Nokias site. I’m quite amazed how they have managed to put together such a complicated range of products. It’s quite a challenge to pick the ‘perfect phone’. 44 models listed in their ’short list’. And it’s even worse over at Sony Ericsson’s site, they present over 70 different models when you browse around trying to get an overview:

If you compare it to Apple’s range of models, it’s quite a dramatic difference. Two models to choose from, and most people probably think both of them are the same thing, simply an iPhone. No wonder why they are growing their market share like crazy.

If Nokia and Sony Ericsson don’t do something dramatic about their product portfolio during the next couple of years, they are in real trouble. Just check out the development year-to-year regarding shipped mobile units: