A modern perspective on the data-to-decisions journey

Reading Time: 3 minutes

Part 1: The problem of plenty

Introduction

The promise of AI is irresistible – insights that can transform business decisions, increase efficiency, and give companies a competitive edge. However, the road from raw data to trusted data and insight, which can deliver meaningful business outcomes is often riddled with potholes. Based on challenges I’ve seen at multiple organizations, here are 5 common issues that disrupt the data-to-decisions journey.

Too many tools lead to a disjointed data-to-decisions journey

Today’s data technology landscape is crowded. From data ingestion to storage to analysis, there are multiple tools companies use to try to optimize different stages of the journey. However, this leaves customers stitching together disjointed solutions with increasing levels of complexity and frustration. Without a consolidated platform, the hand-offs between tools become brittle. Data context, security, and governance get lost in translation. The whole chain is only as strong as the weakest link so problems multiply across a complex environment. Customers spend most of the time connecting and integrating tools, not on transforming data to business outcomes.

Tools are overly complex to learn and use

In attempting to be everything for everybody, several tools within the data ecosystem have become overly complex trying to solve every edge case. There are zillions of features offering no definitive value, but simply adding to the cost & complexity of these tools. Learning and using these tools hence require specialized expertise and abundant time. Such “feature creep” or “feature bloat” not only increases costs but also hinders adoption.

Lack of ROI

Despite massive spending on data infrastructure, most companies struggle to demonstrate concrete returns on their investments made on AI. Businesses struggle to unlock the value hidden within their ever-growing data repositories. One key reason is that the costs to string together and maintain a complex data ecosystem outweigh the gains. The costs of storage, maintenance, and analysis quickly mount, while the promised return on investment remains elusive. There are several successful PoCs (Proof of Concepts) but most of them don’t get deployed into production. Of those that do get deployed, very little is used by end users.

Vendor lock-ins block future innovation

The complexity of today’s data technology landscape has resulted in solutions that are highly proprietary and locked into a single vendor’s stack. Once you settle on core components like storage, ETL, visualization, and analytics, you are trapped into that vendor’s ecosystem forever. This blocks companies from adapting new technologies as they emerge. Being able to integrate best-of-breed capabilities is key to avoiding lock-in. Open ecosystems built on common standards provide flexibility and interoperability that let you innovate into the future.

Lack of adoption

Often, companies make significant technology investments but fail to achieve adoption across their business users. Because of the fragmented data journey, users must piece together data context across tools. Complexity of use and maintaining data hygiene become serious responsibilities for business users. They end up avoiding the mess by making decisions on gut feel or based on rudimentary built-on-excel reports, rather than using data lakes or data warehouses. Low adoption eventually leads to low RoI.

Conclusion

In summary, companies continue to struggle with basic data management and insight creation steps, even today. Despite rapid innovation of data technologies, companies fail to translate this to increased productivity or business growth. The breakneck pace of the innovation and adoption of new tools, products, frameworks, and platforms has paradoxically created complexity and fragmentation. With so many options to evaluate, companies end up spreading their technology investments across disjointed products and pilots with no tangible gains. We seem to be drowning in an ocean of products and platforms with little hope of survival.

Or so it may seem, for now. In part 2 of this post, I will explain how we can solve this problem.

Author

Ranganath Ramakrishna

CTO Fosfor, LTIMindtree

Ranga is an AI and Data practitioner with two decades of experience in building Data, AI, and software applications for Fortune 500 companies. He is passionate about the transformative potential of AI and Software in solving business challenges of growth, profitability, and resilience. He is a certified enterprise architect with experience across – AI strategy definition, building AI/ML applications, architecting enterprise-scale data platforms on Cloud and on-prem, Data platform simplification & optimization. He has built software products and platforms that have won Global Innovation Awards multiple times.

More on the topic

Read more thought leadership from our team of experts

AI in a box: How Refract simplifies end-to-end machine learning

The modern tech world has become a data hub reliant on processing. Today, there is user data on everything from driving records to scroll speed on social media applications. As a result, there has been a considerable demand for methods to process this data, given that it holds hidden insights that can propel a company into the global stage quicker than ever before.

Read more

Accelerate your production ML journey with Refract

As we all know, production ML (Machine Learning) is more engineering than machine learning. Building a prototype in machine learning has become very simple nowadays, all thanks to different open-source projects like sci-kit, TensorFlow, Keras, etc. But operationalizing that model to get the insights from the model which can be used in day-to-day business decisions is challenging and needs more engineering knowledge than data science knowledge.

Read more

Augmented decision intelligence + limitless cloud scale = pharma’s success playbook

Cloud technologies have now become a must in the pharmaceutical industry. Leading life-sciences companies are discovering the potency of cloud data in enabling analytics, shrinking innovation cycles, and standardizing processes across global operations, among other benefits. For example, Moderna delivered its first clinical batch of its COVID-19 vaccine candidate to the US National Institutes of Health for Phase I trial only 42 days after the initial sequencing of the virus by using cloud technology.

Read more
We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

What is a cookie?

A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to “remember” your actions or preferences over time. On future visits, this data is then returned to that website to help identify you and your site preferences. Our websites and mobile sites use cookies to give you the best online experience. Most Internet browsers support cookies; however, users can set their browsers to decline certain types of cookies or specific cookies. Further, users can delete cookies at any time.

Why do we use cookies?

We use cookies to learn how you interact with our content and to improve your experience when visiting our website(s). For example, some cookies remember your language or preferences so that you do not have to repeatedly make these choices when you visit one of our websites.

What kind of cookies do we use?

We use the following categories of cookie:

Category 1: Strictly Necessary Cookies

Strictly necessary cookies are those that are essential for our sites to work in the way you have requested. Although many of our sites are open, that is, they do not require registration; we may use strictly necessary cookies to control access to some of our community sites, whitepapers or online events such as webinars; as well as to maintain your session during a single visit. These cookies will need to reset on your browser each time you register or log in to a gated area. If you block these cookies entirely, you may not be able to access gated areas. We may also offer you the choice of a persistent cookie to recognize you as you return to one of our gated sites. If you choose not to use this “remember me” function, you will simply need to log in each time you return.
Cookie Name Domain / Associated Domain / Third-Party Service Description Retention period
__cfduid Cloudflare Cookie associated with sites using CloudFlare, used to speed up page load times 1 Year
lidc linkedin.com his is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website. 1 Day
PHPSESSID ltimindtree.com Cookies named PHPSESSID only contain a reference to a session stored on the web server When the browsing session ends
catAccCookies ltimindtree.com Cookie set by the UK cookie consent plugin to record that you accept the fact that the site uses cookies. 29 Days
AWSELB Used to distribute traffic to the website on several servers in order to optimise response times. 2437 Days
JSESSIONID linkedin.com Preserves users states across page requests. 334,416 Days
checkForPermission bidr.io Determines whether the visitor has accepted the cookie consent box. 1 Day
VISITOR_INFO1_LIVE Tries to estimate users bandwidth on the pages with integrated YouTube videos. 179 Days
.avia-table-1 td:nth-of-type(1):before { content: 'Cookie Name'; } .avia-table-1 td:nth-of-type(2):before { content: 'Domain / Associated Domain / Third-Party Service'; } .avia-table-1 td:nth-of-type(3):before { content: 'Description'; } .avia-table-1 td:nth-of-type(4):before { content: 'Retention period'; }

Category 2: Performance Cookies

Performance cookies, often called analytics cookies, collect data from visitors to our sites on a unique, but anonymous basis. The results are reported to us as aggregate numbers and trends. LTI allows third-parties to set performance cookies. We rely on reports to understand our audiences, and improve how our websites work. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), which in turn uses performance cookies. Information generated by the cookies about your use of our website will be transmitted to and stored by Google on servers Worldwide. The IP-address, which your browser conveys within the scope of Google Analytics, will not be associated with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, you have to note that if you do this, you may not be able to use the full functionality of our website. You can also opt-out from being tracked by Google Analytics from any future instances, by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: https://tools.google.com/dlpage/gaoptout & cookiechoices.org and privacy.google.com/businesses
Cookie Name Domain / Associated Domain / Third-Party Service Description Retention period
_ga ltimindtree.com Used to identify unique users. Registers a unique ID that is used to generate statistical data on how the visitor uses the web site. 2 years
_gid ltimindtree.com This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited. 1 day
_gat ltimindtree.com Used by Google Analytics to throttle request rate 1 Day
.avia-table-2 td:nth-of-type(1):before { content: 'Cookie Name'; } .avia-table-2 td:nth-of-type(2):before { content: 'Domain / Associated Domain / Third-Party Service'; } .avia-table-2 td:nth-of-type(3):before { content: 'Description'; } .avia-table-2 td:nth-of-type(4):before { content: 'Retention period'; }

Category 3: Functionality Cookies

We may use site performance cookies to remember your preferences for operational settings on our websites, so as to save you the trouble to reset the preferences every time you visit. For example, the cookie may recognize optimum video streaming speeds, or volume settings, or the order in which you look at comments to a posting on one of our forums. These cookies do not identify you as an individual and we don’t associate the resulting information with a cookie that does.
Cookie Name Domain / Associated Domain / Third-Party Service Description Retention period
lang ads.linkedin.com Set by LinkedIn when a webpage contains an embedded “Follow us” panel. Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in. When the browsing session ends
lang linkedin.com In most cases it will likely be used to store language preferences, potentially to serve up content in the stored language. When the browsing session ends
YSC Registers a unique ID to keep statistics of what videos from Youtube the user has seen. 2,488,902 Days
.avia-table-3 td:nth-of-type(1):before { content: 'Cookie Name'; } .avia-table-3 td:nth-of-type(2):before { content: 'Domain / Associated Domain / Third-Party Service'; } .avia-table-3 td:nth-of-type(3):before { content: 'Description'; } .avia-table-3 td:nth-of-type(4):before { content: 'Retention period'; }

Category 4: Social Media Cookies

If you use social media or other third-party credentials to log in to our sites, then that other organization may set a cookie that allows that company to recognize you. The social media organization may use that cookie for its own purposes. The Social Media Organization may also show you ads and content from us when you visit its websites.

Ref links:

LinkedInhttps://www.linkedin.com/legal/privacy-policy Twitterhttps://gdpr.twitter.com/en.html & https://twitter.com/en/privacy & https://help.twitter.com/en/rules-and-policies/twitter-cookies Facebookhttps://www.facebook.com/business/gdpr Also, if you use a social media-sharing button or widget on one of our sites, the social network that created the button will record your action for its own purposes. Please read through each social media organization’s privacy and data protection policy to understand its use of its cookies and the tracking from our sites, and also how to control such cookies and buttons.

Category 5: Targeting/Advertising Cookies

We use tracking and targeting cookies, or ask other companies to do so on our behalf, to send you emails and show you online advertising, which meet your business and professional interests. If you have registered on our websites, we may send you emails, tailored to reflect the interests you have shown during your visits. We ask third-party advertising platforms and technology companies to show you our ads after you leave our sites (retargeting technology). This technology allows us to make our website services more interesting for you. Retargeting cookies are used to record anonymized movement patterns on a website. These patterns are used to tailor banner advertisements to your interests. The data used for retargeting is completely anonymous, and is only used for statistical analysis. No personal data is stored, and the use of the retargeting technology is subject to the applicable statutory data protection regulations. We also work with companies to reach people who have not visited our sites. These companies do not identify you as an individual, instead rely on a variety of other data to show you advertisements, for example, behavior across websites, information about individual devices, and, in some cases, IP addresses. Please refer below table to understand how these third-party websites collect and use information on our behalf and read more about their opt out options.
Cookie Name Domain / Associated Domain / Third-Party Service Description Retention period
BizoID ads.linkedin.com These cookies are used to deliver adverts more relevant to you and your interests 183 days
iuuid demandbase.com Used to measure the performance and optimization of Demandbase data and reporting 2 years
IDE doubleclick.net This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 2,903,481 Days
UserMatchHistory linkedin.com This cookie is used to track visitors so that more relevant ads can be presented based on the visitor’s preferences. 60,345 Days
bcookie linkedin.com This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. 2 years
__asc ltimindtree.com This cookie is used to collect information on consumer behavior, which is sent to Alexa Analytics. 1 Day
__auc ltimindtree.com This cookie is used to collect information on consumer behavior, which is sent to Alexa Analytics. 1 Year
_gcl_au ltimindtree.com Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. 3 Months
bscookie linkedin.com Used by the social networking service, LinkedIn, for tracking the use of embedded services. 2 years
tempToken app.mirabelsmarketingmanager.com When the browsing session ends
ELOQUA eloqua.com Registers a unique ID that identifies the user’s device upon return visits. Used for auto -populating forms and to validate if a certain contact is registered to an email group . 2 Years
ELQSTATUS eloqua.com Used to auto -populate forms and validate if a given contact has subscribed to an email group. The cookies only set if the user allows tracking . 2 Years
IDE doubleclick.net Used by Google Double Click to register and report the website user’s actions after viewing clicking one of the advertiser’s ads with the purpose of measuring the efficiency of an ad and to present targeted ads to the user. 1 Year
NID google.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 6 Months
PREF youtube.com Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different web sites. 8 months
test_cookie doubleclick.net This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. 1,073,201 Days
UserMatchHistory linkedin.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. 29 days
VISITOR_INFO1_LIVE youtube.com 179 days
.avia-table-4 td:nth-of-type(1):before { content: 'Cookie Name'; } .avia-table-4 td:nth-of-type(2):before { content: 'Domain / Associated Domain / Third-Party Service'; } .avia-table-4 td:nth-of-type(3):before { content: 'Description'; } .avia-table-4 td:nth-of-type(4):before { content: 'Retention period'; }
Third party companies Purpose Applicable Privacy/Cookie Policy Link
Alexa Show targeted, relevant advertisements https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html To opt out: http://www.bluekai.com/consumers.php#optout
Eloqua Personalized email based interactions https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html To opt out: https://www.oracle.com/marketingcloud/opt-status.html
CrazyEgg CrazyEgg provides visualization of visits to website. https://help.crazyegg.com/article/165-crazy-eggs-gdpr-readiness Opt Out: DAA: https://www.crazyegg.com/opt-out
DemandBase Show targeted, relevant advertisements https://www.demandbase.com/privacy-policy/ Opt out: DAA: http://www.aboutads.info/choices/
LinkedIn Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://www.linkedin.com/legal/privacy-policy Opt-out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Google Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://policies.google.com/privacy Opt Out: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/
Facebook Show targeted, relevant advertisements https://www.facebook.com/privacy/explanation Opt Out: https://www.facebook.com/help/568137493302217
Youtube Show targeted, relevant advertisements. Show embedded videos on LTI websites https://policies.google.com/privacy Opt Out: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/
Twitter Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://twitter.com/en/privacy Opt out: https://twitter.com/personalization DAA: http://optout.aboutads.info/
. .avia-table tr {} .avia-table th, .flex_column .avia-table td { color: #343434; padding: 5px !important; border: 1px solid #ddd !important; } .avia-table th {background-color: #addeec;} .avia-table tr:nth-child(odd) td {background-color: #f1f1f1;}
Save settings
Cookies settings