Reading Time: 3 minutesData-driven Signals on Lumin
We are often troubled by incessant notifications that disturb us on social media platforms. They take our attention and focus away, and the amount of time we lose due to these pesky chimers is countless. But what if we had the power to easily define what friends/communities we would like to keep a tab on? What if we could tell social media to notify us only if we had to know? Interestingly enough, decision-makers and data enthusiasts struggle with this problem too.
In the world of data analytics, users are overwhelmed daily with an overload of data and insights. As such, Decision Intelligence platforms must enable users to configure their focused Key Performance Indicators (KPIs) for tracking and allow them to be notified about such insights only when necessary. We at Lumin by Fosfor came up with the perfect solution. Our feature, Signals, offers this level of customizability. Illustrated below, understand how data-driven signals can strategically assist your decision-making.
What are Signals?
Signals allow users to set up custom thresholds on their chosen KPIs and receive alerts in case of a breach. As users explore descriptive questions through Lumin, the Ask bar can choose to create a Signal by defining threshold limits (upper and/or lower limit) for a measure/KPI and relevant dimension relevant filters. From here, the user will receive in-app notifications whenever the limit goes above or below the preset limits. This will ensure strategic and timely decisions are made for their business.
Signals in action
Let’s say as a retail brand manager I am investigating the corporate segment’s Average Order Value (AOV). In that case, as seen in Figure 1, I would ask Lumin, “What is the trend for AOV by corporate segment?”
Figure 1: Insights on trends of AOV by corporate segment
As in Figure 2, Lumin promptly points out that the consumer AOV is at the bottom and in the range between 7 and 9. Now, using the create signal button, we can define a specific threshold range for the retail manager to be notified whenever the threshold goes below 9.
Figure 2: Setting up a signal with thresholds
At this stage, I have set up a signal that provides me with a month-on-month notification if the range of AOV goes below the threshold of 9. You can now view the signals generated by navigating to the home page of Lumin, next to the notifications and nudges buttons on the top left as seen in Figure 3
Figure 3: Viewing signals generated on the Lumin home page.
Once there, clicking on the Signals tab, I can see the signal breach that has occurred, as shown below in Figure 4.
Figure 4: Investigating the signal breach for corporate segment AOV
Lumin allows decision-makers to flexibility edit, delete, and activate/deactivate signals. It also has heuristic capabilities for users to subscribe/unsubscribe to signals created by other users if needed.
Ultimately, with focused insights like these, users can easily and promptly notify their decision-makers. This data-analytics capability quickly becomes a tremendous time-saving element in decision-making and comes with multifold benefits. Let’s discuss those.
