Fosfor’s first-year business impact

We’ve had one heck of a first year illuminating insights for customers and lighting up the data & analytics space. Check out the impact Fosfor has had so far—and stay tuned for even more!

Want to learn more? Get in touch.

Get in touch

Resources

Looking back at a ‘Fosforous’ year

Check out some of Fosfor’s major milestones from its first year in the market.

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Fosfor’s first birthday

We’re so grateful for these birthday wishes from the Fosfor community!

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Fosfor lights up the Gartner D&A summit show floor

See the insights Fosfor's Decision Intelligence brings to bear on real-world sustainable energy trends at the 2022 Gartner D&A Summit.

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LinkedIn – https://www.linkedin.com/legal/privacy-policy Twitter – https://gdpr.twitter.com/en.html & https://twitter.com/en/privacy & https://help.twitter.com/en/rules-and-policies/twitter-cookies Facebook – https://www.facebook.com/business/gdpr Also, if you use a social media-sharing button or widget on one of our sites, the social network that created the button will record your action for its own purposes. Please read through each social media organization’s privacy and data protection policy to understand its use of its cookies and the tracking from our sites, and also how to control such cookies and buttons.

Category 5: Targeting/Advertising Cookies

We use tracking and targeting cookies, or ask other companies to do so on our behalf, to send you emails and show you online advertising, which meet your business and professional interests. If you have registered on our websites, we may send you emails, tailored to reflect the interests you have shown during your visits. We ask third-party advertising platforms and technology companies to show you our ads after you leave our sites (retargeting technology). This technology allows us to make our website services more interesting for you. Retargeting cookies are used to record anonymized movement patterns on a website. These patterns are used to tailor banner advertisements to your interests. The data used for retargeting is completely anonymous, and is only used for statistical analysis. No personal data is stored, and the use of the retargeting technology is subject to the applicable statutory data protection regulations. We also work with companies to reach people who have not visited our sites. These companies do not identify you as an individual, instead rely on a variety of other data to show you advertisements, for example, behavior across websites, information about individual devices, and, in some cases, IP addresses. Please refer below table to understand how these third-party websites collect and use information on our behalf and read more about their opt out options.
Cookie Name Domain / Associated Domain / Third-Party Service Description Retention period
BizoID ads.linkedin.com These cookies are used to deliver adverts more relevant to you and your interests 183 days
iuuid demandbase.com Used to measure the performance and optimization of Demandbase data and reporting 2 years
IDE doubleclick.net This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. 2,903,481 Days
UserMatchHistory linkedin.com This cookie is used to track visitors so that more relevant ads can be presented based on the visitor’s preferences. 60,345 Days
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NID google.com Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads. 6 Months
PREF youtube.com Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different web sites. 8 months
test_cookie doubleclick.net This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor’s browser supports cookies. 1,073,201 Days
UserMatchHistory linkedin.com Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. 29 days
VISITOR_INFO1_LIVE youtube.com 179 days
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Third party companies Purpose Applicable Privacy/Cookie Policy Link
Alexa Show targeted, relevant advertisements https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html To opt out: http://www.bluekai.com/consumers.php#optout
Eloqua Personalized email based interactions https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html To opt out: https://www.oracle.com/marketingcloud/opt-status.html
CrazyEgg CrazyEgg provides visualization of visits to website. https://help.crazyegg.com/article/165-crazy-eggs-gdpr-readiness Opt Out: DAA: https://www.crazyegg.com/opt-out
DemandBase Show targeted, relevant advertisements https://www.demandbase.com/privacy-policy/ Opt out: DAA: http://www.aboutads.info/choices/
LinkedIn Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://www.linkedin.com/legal/privacy-policy Opt-out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences
Google Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://policies.google.com/privacy Opt Out: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/
Facebook Show targeted, relevant advertisements https://www.facebook.com/privacy/explanation Opt Out: https://www.facebook.com/help/568137493302217
Youtube Show targeted, relevant advertisements. Show embedded videos on LTI websites https://policies.google.com/privacy Opt Out: https://adssettings.google.com/ NAI: http://optout.networkadvertising.org/ DAA: http://optout.aboutads.info/
Twitter Show targeted, relevant advertisements and re-targeted advertisements to visitors of LTI websites https://twitter.com/en/privacy Opt out: https://twitter.com/personalization DAA: http://optout.aboutads.info/
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